Smarter Spirits

Sazerac Company

The Sazerac Company is a major American spirits firm based in Louisiana, known for owning iconic brands like Peychaud’s bitters and a vast portfolio of whiskies, rums, and liqueurs.

Sazerac Company

Characteristics

Founded : Mid-19th century (evolved from Sazerac Coffee House, formally incorporated during Prohibition)Key brands : Peychaud’s bitters, Buffalo Trace, Sazerac Rye, Southern Comfort, Fireball, among othersOriginal business roots : Sazerac cognac importation, New Orleans coffee house, distribution of spirits